by Dan Jaffe | Apr 15, 2021 | Marketing, SEO
“I need SEO.” “I need to rank on the first page of Google.” “I need my site to be search-engine friendly.” We hear things like this from lawyers all the time. And they’re correct. They do need SEO. They do need web pages that rank well in search results. They do need...
by Dan Jaffe | Apr 5, 2021 | Marketing
After more than a decade in digital marketing, I’ve noticed one thing remains constant: people don’t lie to Google when they need or want something. That isn’t true in most other instances. Ask someone directly what they want, and you’ll likely get something other...
by Dan Jaffe | Sep 29, 2020 | Dan, Marketing
As a lawyer who is the CEO of a legal tech company, I read a lot of books and articles about business. Nearly every week I discover ideas through my readings that I wish I had known while I was starting, building, and running my law firm. I’m currently reading a book...
by Dan Jaffe | Sep 28, 2020 | Content, Dan
Last week I wrote about ways that attorneys could blog about RGB given her recent passing. Media coverage of RBG includes frequent mentions of her becoming the second female member of SCOTUS, while seldom mentioning the first female Supreme Court Justice. Last Friday,...
by Dan Jaffe | Sep 24, 2020 | Content, Dan
With the recent passing of SCOTUS Justice Ruth Bader Ginsburg, there is massive public awareness and a fair amount of confusion. It’s September 24, 2020, and the ugliest political year of my lifetime is about to get much, much uglier. The wild speculation from...
by Dan Jaffe | Sep 23, 2020 | Content, Dan
The title of this blog post seems simple enough — use your website to give your potential clients a way to relate the law to their issues. Yet despite the apparent simplicity, a high percentage of lawyers ignore this simple thing and waste the opportunity. And...
by Dan Jaffe | Sep 22, 2020 | Content, Dan
During last Wednesday’s customers-only Mastermind webinar, I was asked an important and timely question. Normally, what happens in the Mastermind sessions typically stays there. However, I think this is a question that is so timely and generally applicable to...
by Dan Jaffe | Sep 22, 2020 | Content, Dan
I recently wrote about why lawyers are struggling with client acquisition and what to do about it. When it comes to what to do, it often helps to get specific. In this post I’ll discuss an opportunity that is here for the taking for all lawyers who currently have a...
by Dan Jaffe | Sep 8, 2020 | COVID, Dan
In my 21 years as a lawyer I’ve never seen the level of risk and opportunity for solos and small firms as I’m seeing in 2020. Over Labor Day Weekend I read Thomson Reuters’ recently released 2020 report on the small law firms in the United States. I was surprised to...
by Dan Jaffe | Aug 9, 2020 | Dan, Websites
If you are an attorney who speaks with clients in two or more languages, or a member of a law firm that provides multilingual client communication, this article will show you the best ways to capture the most revenue from your broadest possible addressable market....
by Dan Jaffe | Aug 7, 2020 | COVID, Dan
As lawyers, we have an opportunity presented by the uncertainty and risk facing America and the world. Unlike laymen, lawyers have information and tools at our disposal to contextualize a significant part of what’s going on. The gift of context can be shared. And the...
by Dan Jaffe | Aug 3, 2020 | COVID, Dan
This blog post, which is my first on COVID-19 in a while, is an update on our observations about how the business of law firms has changed with a focus on how solo practitioners and small firm owners are thinking about their online marketing. The information in this...
by Dan Jaffe | Jul 24, 2020 | Solo Series
This post is part of my blog series about how to start and build a solo law practice. In these early posts I’m taking the time to tell my story, which I hope will frame the advice and opinions that I give in future posts. In the last post I covered how I discovered...
by Dan Jaffe | Jun 1, 2020 | Solo Series
This is the seventh post in my blog series about how to start and build a solo law practice. This will be roughly a year-long series that will cover everything a lawyer needs to know about creating and growing a thriving law practice. In these early posts I’m taking...
by Dan Jaffe | May 29, 2020 | Solo Series
This is the sixth post in my blog series about how to start and build a solo law practice. In these early posts I’m taking the time to tell my story, which I hope will frame the advice and opinions that I give in future posts. In the previous post I covered how I got...
by Dan Jaffe | May 29, 2020 | Dan
Habits are the most important factor when it comes to whether your law firm will thrive or flounder in its marketing. This was true prior to the current crisis, and it’s even more so today. Your habits as an attorney are critical, as are the habits of your potential...
by Dan Jaffe | May 26, 2020 | Solo Series
This is the fifth post in my blog series about how to start and build a solo law practice. At the beginning of the series I’m taking the time to tell my story, which I hope will frame the advice and opinions that I give in future posts. In the last post I covered the...
by Dan Jaffe | May 22, 2020 | COVID, Dan
This is the third in a three-part series where I’m sharing my views as a lawyer and as the CEO of a legal marketing technology company about the present reality and future prospects of small law firm owners and solos when it comes to online marketing. In this first...
by Dan Jaffe | May 5, 2020 | COVID, Dan
This is the second in a three-part blog series where I share my views about the present reality and future prospects of small law firm owners and solos when it comes to online legal marketing during and after the COVID-19 crisis. In the previous post, I covered legal...
by Dan Jaffe | May 4, 2020 | COVID, Dan
The COVID-19 crisis is accelerating the evolution of the legal marketing industry. For the past decade, online legal marketing has moved slowly from a passive expense to an activity that successful attorneys regularly participate in. The combination of physical...
