by Drew Mancini | Jul 13, 2023 | Podcast
As a small business owner, you likely rely on certain people or tools to help you run your day to day and to help you consistently driving business for you. Not only can your law firm website be your #1 tool for achieving these objectives, but it can also be your...
by Drew Mancini | Jul 12, 2023 | Marketing
For solos and small law firms, competing with the local competition – and their deep pockets – can be intimidating due to the perceived costs and effort. However, attorneys on a budget have several marketing avenues that are available to them that are lower in cost...
by Drew Mancini | Jul 5, 2023 | SEO
It’s a common misconception that it is very expensive to set yourself apart from your competition online. However, free resources such as Google Business Profile (GBP), a business listing feature on Google, help you to achieve better visibility online effectively and...
by Drew Mancini | Jun 30, 2023 | Podcast
In recent months, artificial intelligence (AI) has made significant strides in its efficiency and accuracy, and it has caught the attention of the world as a result. With all the buzz surrounding new and emerging AI technologies, you may be wondering: What is the...
by Drew Mancini | Jun 28, 2023 | Marketing
It’s no secret that technology is consistently growing more powerful and sophisticated. With this, is the increasing concern that tech will make us obsolete in the workforce. For lawyers, who already face fierce competition within their field, the fear of obsoletion...
by Drew Mancini | Jun 20, 2023 | Podcast
When it comes to your digital marketing strategy, there are rarely any shortcuts to sustained success. If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to your practice. But,...
by Drew Mancini | Jun 12, 2023 | Marketing
For many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from awareness of a business to...
by Drew Mancini | Jun 8, 2023 | Announcements
The content on your law firm website doesn’t just need to be high quality, but it should work to target the right potential clients. It’s a very common misconception that attorneys need to appeal to a broad audience with their website content to attract as much...
by Drew Mancini | Jun 6, 2023 | Marketing
There has been a lot of buzz around AI, or Artificial Intelligence, as recent advancements in the software have made it possible to generate large amounts of human-like text in a conversational manner. ChatGPT is currently the most popular AI content generator, but...
by Drew Mancini | May 31, 2023 | Marketing
Did you know that some marketing agencies are still selling attorneys on tactics that can get you penalized by Google? If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to...
by Drew Mancini | May 17, 2023 | Marketing
Why empathy matters Focusing on fostering a more human and emotional connection with your potential clients can show them that you care about them and their legal issue. This helps a potential client establish the trust and confidence necessary to make their decision...
by Drew Mancini | May 15, 2023 | Podcast
There are many important decisions to make as a small business owner, and one of them is how you will manage your online presence today and in the future. As you strategize your marketing plan, you may be looking to create a second website for your firm to prepare for...
by Drew Mancini | May 11, 2023 | Announcements
Effective web forms tend to accomplish more than just one objective for your practice. Beyond their basic intention to help potential clients get in touch with you, an optimized web form can keep you more organized, deliver invaluable data points about your leads, and...
by Drew Mancini | May 5, 2023 | Podcast
Every website listed on Google is held to a certain quality standard that will determine how it will rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception. In...
by Drew Mancini | May 1, 2023 | Content
What does it mean to create a content plan for your law firm website? Too often, attorneys struggle to devise a strategy to make their website content work for their practice. To begin working on a content plan, it’s helpful to first understand the purpose of your...
by Drew Mancini | Apr 24, 2023 | Podcast
As an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media...
by Drew Mancini | Apr 24, 2023 | Websites
In recent months, artificial intelligence (AI) has made significant strides in its efficiency and accuracy – and has caught the attention of the world as a result. With all the buzz surrounding new and emerging AI technologies, you may be wondering: What is the impact...
by Drew Mancini | Apr 12, 2023 | Podcast
Practice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few...
by Drew Mancini | Apr 10, 2023 | Marketing
Reviews can be very impactful to your law firm’s digital presence. Not only do reviews serve as essential points of social proof, they can also be used to manage your reputation as an attorney. Whether a potential client is evaluating if you’re the best fit for them...
by Drew Mancini | Mar 27, 2023 | Podcast
When you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages. Listen to our latest Law Firm...
