by Drew Mancini | Nov 6, 2023 | Spotlight
Attorney Josh Valentine, owner of Caulder & Valentine Law Firm in North Carolina, has been a member of LawLytics for over seven years. Before joining LawLytics in 2016, the Family Law and Personal Injury practice was struggling with DIY website builders and...
by Drew Mancini | Oct 27, 2023 | Podcast
Since its release, Google’s new generative AI search tool, also known as Google SGE, has had a major impact on the way users interact with the search engine. Shifting away from Google as we knew it in the past where keywords reigned supreme, Google SGE supports – and...
by Drew Mancini | Oct 23, 2023 | Podcast
If you’re a frequent user of Google’s search engine, you’ve likely noticed the ever-growing presence of paid advertisements on search results. It’s no secret that these top advertising spots tend to cost a lot of money for businesses to purchase and upkeep....
by Drew Mancini | Oct 16, 2023 | SEO
Since its release, Google’s new generative AI search tool, also known as Google SGE, has had a major impact on the way users interact with the search engine. Shifting away from Google as we knew it in the past where keywords reigned supreme, Google SGE supports – and...
by Drew Mancini | Oct 13, 2023 | Marketing
With the ever-growing presence of paid advertisements on search engines that dominate search results and sway potential clients, it can be intimidating to think about how your small law firm can stay competitive in search. As a small business owner, a minimal – or...
by Drew Mancini | Oct 10, 2023 | Podcast
In response to the growing popularity of ChatGPT and other numerous AI tools, Google has thrown their hat into the ring with the addition of an AI-powered search generative experience for its users earlier this year. To compete with the information exchange that is...
by Drew Mancini | Oct 4, 2023 | Podcast
It’s no secret that people trust people who they like or know, and so when a person suggests a particular lawyer or law firm, their friends, family members, and social media followers tend to listen. This is what we call social proof –– the idea that certain societal...
by Drew Mancini | Oct 2, 2023 | Announcements
Google’s latest response to the growing popularity of AI is the addition of an AI-powered Search Generative Experience for its users. To compete with the information exchange that is experienced when using AI softwares such as ChatGPT, Google aims to “reduce the...
by Drew Mancini | Sep 18, 2023 | Podcast
Your firm’s visibility on search engines is key to showing up in the relevant and local search results of potential clients. Visibility can be determined by a few different things such as website clicks, page ranking, website traffic, and more, and there are several...
by Drew Mancini | Sep 11, 2023 | Spotlight
LawLytics member Christina Hagen is the owner of a specialized truck wreck and brain injury law practice, Hagen Nares, in Denver, Colorado. Since establishing Hagen Nares about two years ago, Christina and her partner “strive to be as modern as a firm as possible” in...
by Drew Mancini | Sep 6, 2023 | Podcast
Search engine optimization, or SEO, for your law firm’s website is the product of multiple sustained efforts to deliver a high-quality website to your web visitors. Generally, attorneys understand that high-quality written content and a modern, attractive web design...
by Drew Mancini | Aug 31, 2023 | SEO
Your firm’s visibility on search engines is key to showing up in the relevant and local search results of potential clients. Visibility can be determined by website clicks, page ranking, website traffic, and more, and there are several factors that contribute to your...
by Drew Mancini | Aug 23, 2023 | SEO
Search engine optimization, or SEO, for your law firm’s website is the product of multiple sustained efforts to deliver a high-quality website to your web visitors. Generally, attorneys understand that high-quality written content and a modern, attractive web design...
by Drew Mancini | Aug 23, 2023 | Podcast
If you’re in pursuit of better search engine visibility for your law firm website, you likely know that search engine optimization, or SEO, is what will help you reach your digital marketing goals. For most, it’s understood that to achieve sustained SEO for your...
by Drew Mancini | Aug 21, 2023 | Podcast
Reviews can be very impactful to your law firm’s digital presence. Not only do reviews serve as essential points of social proof, they can also be used to manage your reputation as an attorney. Whether a potential client is evaluating if you’re the best fit for them...
by Drew Mancini | Aug 18, 2023 | SEO
If you’re on the pursuit for better search engine visibility for your law firm website, you likely know that SEO – search engine optimization – is what will help you reach your digital marketing goals. For most, it’s understood that to achieve sustained SEO for your...
by Drew Mancini | Aug 9, 2023 | Podcast
Threads is the newest social media on the scene and has many attorneys wondering: Should I, a solo or small law firm, be on Threads? Threads was created by Meta, Instagram’s parent company, and it offers a Twitter-like experience that promises new opportunities to...
by Drew Mancini | Jul 31, 2023 | Podcast
For many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from the awareness of a business to...
by Drew Mancini | Jul 25, 2023 | Marketing
Threads is the latest social media platform on the scene and provides an alternative option for people and businesses to share information in a virtual space. Created by Meta, Instagram’s parent company, Threads offers a Twitter-like experience that promises new...
by Drew Mancini | Jul 18, 2023 | Spotlight
Attorney John Lewis is a general practitioner and Managing Member of Hults, Helder, and Lewis in Big Rapids, MI. Since 2012, John has largely overseen the firm’s digital marketing efforts to help carry the legacy of the practice that has been successfully operating...
