by Victoria Blute | Dec 13, 2019 | Podcast
Your law firm’s client intake process is an important part of your relationship with your potential clients and clients — yet, it’s an often overlooked part of the client journey. In this podcast episode, we’re joined by Nick Werker from...
by Victoria Blute | Dec 9, 2019 | Marketing
If you want to hit the ground running in 2020, the last days of 2019 are an excellent time to make assessments about the current state of your law firm’s web marketing. Here are three things to focus on that will help you get ahead of your law firm’s...
by Victoria Blute | Dec 4, 2019 | SEO
Google recently announced that it’s using “neural matching” in its search algorithm to understand queries better and improve search results. But what, exactly, is neural matching — and how might it affect law firm website marketing? In this...
by Victoria Blute | Nov 26, 2019 | Content
Blogging helps attorneys develop their online persona and increase their reach. Good law firm blog posts have several things in common. They have compelling titles and text, user-friendly language, and provide value to the reader by analyzing a particular topic. Read...
by Victoria Blute | Nov 22, 2019 | Podcast
If you didn’t meet your law firm’s marketing goals in 2019, there’s no better time to start planning for 2020. Content marketing on your law firm’s website is the best way to drive business to your law firm without wasting time or money. For...
by Victoria Blute | Nov 21, 2019 | Content
When your potential clients conduct searches related to their case or problem, one of the first impressions they may get of your law firm is the title of one of your webpages. That means your page titles need to be compelling enough to drive traffic to your site, and...
by Victoria Blute | Nov 14, 2019 | Podcast
Attorneys can do their own search engine optimization (SEO) successfully, even while practicing full time, so long as they have the right tools, training, and support. But for attorneys who decide to hire someone to handle their law firm’s SEO, it’s important to...
by Victoria Blute | Nov 14, 2019 | Content
Good website content drives the success of a law firm website. However, it’s not the only feature that a successful law firm website needs. Your site also needs easy-to-use navigation. Potential clients are likely to leave your site if it’s difficult for...
by Victoria Blute | Nov 6, 2019 | Podcast
Law firm SEO isn’t complicated once you understand the fundamentals. However, attorneys sometimes decide that their law firm’s SEO is better left to an “expert.” Unfortunately, when attorneys hire a SEO provider that doesn’t understand legal...
by Victoria Blute | Nov 5, 2019 | Content
Content is the most important ingredient in creating a highly visible law firm website. For attorneys who don’t have the time or inclination to write law firm website content, hiring a ghostwriter can help you develop a visible and authoritative site that drives...
by Victoria Blute | Nov 4, 2019 | Marketing
In a recent post, we discussed how to handle negative online reviews about your law firm. However, negative reviews aren’t the only thing that attorneys face in the online review ecosystem. The presence of fake reviews has increased in recent years. There are a...
by Victoria Blute | Oct 31, 2019 | SEO
“When people like you or I come to Search, we aren’t always quite sure about the best way to formulate a query,” writes Google’s Vice President of Search, Pandu Nayak. “We might not know the right words to use, or how to spell something,...
by Victoria Blute | Oct 30, 2019 | Content
Halloween is just around the corner, and it’s a holiday that attorneys in many practice areas can benefit from by integrating it into their content marketing. One of the best ways to use this holiday to boost awareness and improve your firm’s visibility is...
by Victoria Blute | Oct 25, 2019 | Marketing
For many attorneys, one of the worst feelings in the world is seeing a bad review, whether it’s that first bad review, or the third or tenth. It can make you feel as though you immediately want to defend yourself. Frequently, negative reviews for attorneys...
by Victoria Blute | Oct 24, 2019 | SEO
Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious. Nothing could be further from the truth. In this post, we’ll explain what attorneys need to know...
by Victoria Blute | Oct 20, 2019 | SEO
A by-product of creating high-quality content on your law firm’s website is that it can attract attention from a variety of sources. When someone finds your content valuable, they will likely want to share it with others. One way that others on the web may share...
by Victoria Blute | Oct 17, 2019 | Podcast
Three-quarters of attorneys say that acquiring new clients is a significant challenge for their firm. Yet, only a small percent are changing the way they market their practice. Your law firm’s online marketing should put you in the driver’s seat, keep you...
by Victoria Blute | Oct 13, 2019 | Content
Do you know how your potential clients perceive your law firm’s case results? Many times, we see law firm case results that state the result without providing valuable, additional context. That additional information brings the case result to life and helps...
by Victoria Blute | Oct 8, 2019 | Podcast
For small firms and solo practitioners, a law firm website is more important than ever before. Yet, some attorneys overlook the value of their website as a marketing tool and as part of their practice as a whole. In this episode, we discuss why it’s time for...
by Victoria Blute | Oct 6, 2019 | Content
A law firm blog can be an essential part of your law firm’s online marketing. Blog posts can seem intimidating if you’re beginning your law firm’s web presence, or you haven’t started using your website to publish blog posts. Law firm blogging is easier to do when you...
