by Victoria Blute | Oct 3, 2019 | Content
Understanding your ideal potential client can go a long way toward developing website content that attracts the right kind of potential clients. One of the best ways to understand your ideal potential client is to create a client persona. However, when does it make...
by Victoria Blute | Oct 1, 2019 | Podcast
A good law firm website balances form and function to create something that’s both aesthetically pleasing and useful to your potential clients. In this episode, we’ll discuss the key features of a winning law firm website. We’ll discuss the role of design,...
by Victoria Blute | Sep 25, 2019 | Content
Law firm blogging is a popular topic, and for good reason: When it’s done well, it can help you develop your reputation as a thought leader, capitalize on the discussion surrounding current events, and drive more traffic to your law firm’s website. However, blogs...
by Victoria Blute | Sep 24, 2019 | Podcast
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to develop page titles and headers the right way — in a way that gets you noticed in search engine results and guides your potential clients to the information that they need about their...
by Victoria Blute | Sep 22, 2019 | SEO
Google wants to provide the best possible results for search queries that its users make, and it has developed certain criteria to ensure that it’s able to provide those results. Part of that criteria is represented by the acronym E-A-T: Expertise, authoritativeness,...
by Victoria Blute | Sep 15, 2019 | Content
Creating unique content for your law firm’s website is something that your potential clients find valuable — and Google does, too. But how do you write unique content when it seems like there are already hundreds of pages on other law firm website that cover the...
by Victoria Blute | Sep 13, 2019 | Podcast
The difference between blog posts and evergreen pages — and when to focus on them — is not always clear to attorneys. However, there is generally an order of operations to creating the law firm website content that will help you get the best return on your investment....
by Victoria Blute | Sep 5, 2019 | Content
Blogging can act as a needle mover for attorneys who want to market their firm online. Blog posts — as opposed to other types of pages on your law firm’s website — can help you declare your stance and opinions to the world. When it’s done right, blogging...
by Victoria Blute | Aug 31, 2019 | Websites
Whether you’re starting your very first website, or adding an additional site to your firm’s marketing portfolio, there’s a cost-efficient way to do it that will set you up for success, whatever your short-term and long-term marketing goals are. Creating a new law...
by Victoria Blute | Aug 30, 2019 | Podcast
Landing pages are website pages designated as the destination for paid advertisements — and when somebody clicks on your ad, the landing page is what they see. However, when it comes to landing pages, the requirements for a successful law firm landing page are very...
by Victoria Blute | Aug 16, 2019 | Podcast
In this episode, we discuss tips for developing unique content for your law firm’s website. Google wants high-quality content because that’s what potential clients want, and part of high-quality content is how unique it is. If you’re writing content that’s...
by Victoria Blute | Aug 15, 2019 | Content
In an earlier piece in this series, we discussed how to create a content plan that realistically accounts for the needs of your potential clients and how they use the internet to research their case or matter — and how they find attorneys online. But, just like...
by Victoria Blute | Aug 2, 2019 | SEO
Google often makes small adjustments to its algorithm — Google also makes broad, extensive algorithm updates. Google doesn’t always confirm if it’s made a broad search algorithm update, but it did in June of 2019, and even pre-announced it. Even when an...
by Victoria Blute | Jul 25, 2019 | Websites
There are good and bad reasons to have more than one law firm website. Whether it makes sense for your law firm depends on several factors. When it makes sense to have multiple law firm websites. There are several good reasons to have more than one law firm website....
by Victoria Blute | Jul 24, 2019 | Podcast
In this brief podcast episode, LawLytics CTO and Co-Founder Derek Johnson announces our new integration and partnership with PracticePanther. “[The partnership and integration] really bridges the gap between LawLytics as your website marketing platform and...
by Victoria Blute | Jul 12, 2019 | Podcast
In this episode, we discuss the importance of writing law firm website content with your potential clients in mind. When you can write website content that matches the way that your potential clients think, they are more likely to find you when they conduct searches...
by Victoria Blute | Jul 9, 2019 | Websites
Effective law firm website design is part art, part science, and crucial to making the right impression on your potential clients. The design elements on your law firm’s website need to have a function and a purpose that benefits your potential clients. The basic...
by Victoria Blute | Jun 28, 2019 | Podcast
Good law firm website marketing helps drive potential new clients to your law firm — but once they contact your law firm, what happens next?In this episode of the Law Firm Marketing Decoded Podcast, we’re joined by sales and marketing expert Chris Mullins,...
by Victoria Blute | Jun 27, 2019 | Content
Law firm website content with a local focus can make a difference in your law firm’s online visibility. It can help drive targeted, local traffic to your law firm’s website, as well as help potential clients quickly identify where your firm is located, whether you...
by Victoria Blute | Jun 21, 2019 | Podcast
Over roughly the last two decades, there have been a significant number of changes in attorney advertising. The early days of online legal marketing were messy and unscientific. And yet today, for many lawyers, the internet and how to get clients through a law firm...
