by Victoria Blute | Feb 14, 2020 | Content
Developing educational, substantive content on your law firm’s website is an excellent way to drive more business to your law firm. A blog that you publish to regularly can also have that effect. Frequent blogging, when it’s done right, helps your law...
by Victoria Blute | Feb 13, 2020 | Podcast
In many episodes of the Law Firm Marketing Decoded Podcast, we discuss the importance of developing high-quality content for your law firm’s website. We also often discuss why you should, at Google’s advice, make pages for users and not for search engines. But...
by Victoria Blute | Feb 9, 2020 | Websites
Most law firms have unique goals and priorities. What many attorneys don’t realize is that regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law...
by Victoria Blute | Feb 7, 2020 | Content
When you’re developing the content on a new law firm website, it generally makes sense to start by building practice area pages. Good practice area pages help potential clients understand more about their case or problem, whether your law firm can help them, and...
by Victoria Blute | Feb 5, 2020 | Podcast
The best defense against bad reviews is to get plenty of good ones. If you have tons of good reviews, a bad review every once in a while isn’t going to hurt you. But what happens if you do get a negative review? Frequently, negative reviews for attorneys don’t tell...
by Victoria Blute | Jan 30, 2020 | Podcast
Imagine two case results with disparate verdict amounts: A $55 million medical malpractice verdict against Johns Hopkins A $47,000 verdict in an auto accident case Which one is worth posting on the law firm’s website? Most attorneys intuitively say that the...
by Victoria Blute | Jan 29, 2020 | Content
Google cares about — and rewards — unique website content. That’s because Google’s users care about unique content, too. Whether you’re just getting started with content marketing for your law firm or you’ve been at it for a while,...
by Victoria Blute | Jan 24, 2020 | Podcast
A by-product of creating high-quality content on your law firm’s website is that it can attract attention from a variety of sources. When someone finds your content valuable, they will likely want to share it with others. One way that others on the web may share your...
by Victoria Blute | Jan 24, 2020 | SEO
When their website isn’t working, most lawyers realize it: they aren’t getting as many leads or new clients as they’d like. A lack of business is a compelling reason to make a change. However, if your website isn’t driving new business to your...
by Victoria Blute | Jan 23, 2020 | Content
To succeed with content marketing, you need content — and you likely need a lot of it. This is particularly true if you’re in a highly competitive geographic area and/or practice area. How do you know when it’s a better idea to write your own law...
by Victoria Blute | Jan 17, 2020 | Podcast
Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious. Nothing could be further from the truth. In this episode, we’ll explain what attorneys need to know...
by Victoria Blute | Jan 14, 2020 | SEO
Google announced that it began implementing a new core update on Monday, the first core algorithm update of the new year. Here’s what to know about this change to Google’s search algorithm, and how it might affect your law firm’s website. What...
by Victoria Blute | Jan 10, 2020 | Content
What kinds of searches have you done on Google lately? If you’ve searched for things like “Pittsburgh weather,” “Restaurants near me,” or “engagement rings,” you’ve conducted some basic keyword searches. If you’ve searched for things like “What is the weather like in...
by Victoria Blute | Jan 10, 2020 | Podcast
If you’re building content on your law firm’s website, on your website, you are likely looking to attract potential clients to your law firm. Attracting potential clients from the search engines is one part of the equation — but, once they get to...
by Victoria Blute | Jan 5, 2020 | Websites
If your law firm’s website didn’t produce results for your firm in 2019, the beginning of 2020 is an excellent time to create a winning strategy for your law firm’s web marketing. Here are three things to do that will help you build a website that...
by Victoria Blute | Jan 3, 2020 | Podcast
Collecting positive reviews for your law firm was important in 2019, and will continue to be important in 2020. Reviews are third-party proof that you care about your potential clients, that you’re a competent attorney who handled their case or matter well, and that...
by Victoria Blute | Dec 31, 2019 | SEO
Some attorneys ask us whether a larger volume of pages on a law firm website leads to a better ranking with the search engines. There’s a belief among some attorneys that merely having more pages on their law firm’s website will mean better visibility in...
by Victoria Blute | Dec 20, 2019 | Podcast
Blogging can be an essential and effective part of your law firm’s online marketing. But law firm blog posts work best when you have a clear blogging strategy in place. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what makes a good law...
by Victoria Blute | Dec 20, 2019 | Content
One of the easiest ways to create high-quality law firm website content that helps you connect with your potential clients is to write like your clients think. Getting into the mindset of your potential clients helps them find you when they’re conducting...
by Victoria Blute | Dec 15, 2019 | Content
Google makes its money by providing high-quality answers to the questions its users ask. Providing quality answers keeps these people using the search engine, which enables Google to sell advertising. For Google to feature your website in its free search results, your...
