by Victoria Blute | Oct 5, 2018 | Podcast
Strategy is important in most aspects of your law firm’s online marketing — and that includes the decision to have (or not to have) more than one law firm website. There are both good and bad reasons to have more than one website, but it’s a decision...
by Victoria Blute | Sep 28, 2018 | Podcast
In this episode, we discuss a few potential solutions for attorneys who want to market conflicting practice areas. Do you practice family law and criminal law? Or personal injury and DUI defense? If you have conflicting practice areas (or practice areas that might...
by Victoria Blute | Sep 13, 2018 | Podcast
Sticking to — or rebelling against — Google’s best practices can make or break your law firm’s web presence. It’s why it’s important for attorneys to understand how search engines work, what Google expects of webmasters, and what your potential...
by Victoria Blute | Sep 10, 2018 | Podcast
In this episode, we discuss easy keyword opportunities for attorneys. An “easy keyword opportunity” can mean several different things: It can relate to the current (and improved) state of search and how search engines now use keywords to determine the...
by Victoria Blute | Aug 16, 2018 | Podcast
In this episode, we discuss law firm website landing pages: what they are, when you need them, and how to create ones that help you reach your goals. Law firm website landing pages can be a highly effective component of your law firm’s online marketing. When they’re...
by Victoria Blute | Aug 2, 2018 | Podcast
In this episode, we discuss three big problems with pay-per-click advertising (PPC) and attorney dependence on PPC. You might already using PPC to drive business to your law firm. Or maybe you’re thinking about using PPC. Pay-per-click advertising is often used by...
