by Victoria Blute | Jul 30, 2018 | Podcast
We’ve recently discussed law firm search engine optimization through the lens of poker. In this podcast episode, we continue with a discussion about why bluffs don’t pay in online law firm marketing. There are no quick fixes in attorney website marketing,...
by Victoria Blute | Jul 22, 2018 | Podcast
In this episode, we discuss the three biggest mistakes that we see attorneys make with content marketing. Conveniently, they’re easy mistakes to correct; however, these mistakes often keep attorneys from realizing their law firm’s full content marketing potential on...
by Victoria Blute | Jul 13, 2018 | Podcast
Why is formatting important on law firm websites? People (including your potential clients) read content on the web differently than they read a book, or a newspaper or a magazine. There are certain conventions that make sense on the web that people have come to...
by Victoria Blute | Jul 11, 2018 | Podcast
Law firm SEO might not seem like a game to you. You might be worried about the state of your online marketing, and there’s nothing fun about being in that position. Or maybe it does seem like a game. Albeit, one with moving targets that you can’t seem to figure out....
by Victoria Blute | Jul 6, 2018 | Podcast
In our last podcast episode, we discussed four tips for naming your law firm. However, while some attorneys might want to choose a more traditional law firm name, some attorneys may want to choose a name that’s outside the box. Both traditional names and...
by Victoria Blute | Jun 28, 2018 | Podcast
Starting (or rebranding) your law firm is an exciting time, and choosing a name is one of the first steps. It’s also a big decision. The name that you choose will shape the public’s opinion about your firm, and it will be seen on just about everything...
