by Victoria Blute | Apr 1, 2021 | SEO
When we use Google to search, we naturally expect it to return helpful information to us. But for any given search, there are thousands of web pages with potentially relevant information. So how does Google figure out which results to suggest to you? The way that...
by Victoria Blute | Feb 9, 2021 | SEO
To use your website as an effective marketing tool for your law firm, you’ll need to get it in front of potential clients where they’re most likely to find it: As they’re gathering information on the web about their legal problem. People turn to web research before...
by Victoria Blute | Jan 20, 2021 | SEO
The most successful law firm websites provide a deliberate but simple organization that helps web visitors find the information they’re looking for. Without organized, comprehensive website information, you’ll miss a lot of opportunities to drive more web...
by Victoria Blute | Jan 14, 2021 | SEO
In a recent article, former Google Quality Analyst Pedro Dias writes that it doesn’t take a Google outage to understand how much power that little Google search box has over the web — and how much power it has over our lives. “If you run a website,...
by Victoria Blute | Dec 4, 2020 | SEO
Highlights: Google released its December 2020 Core Algorithm Update This update will reward websites that feature relevant, authoritative content Google gives information-rich websites priority in search results for relevant queries LawLytics makes it easy to produce...
by Victoria Blute | Oct 22, 2020 | SEO
As Google understands more about user search behavior, it improves and innovates its systems. Among the most recent developments in Google search are those that: Improve search results for misspelled queries Discover, understand, and rank individual page passages...
