by Victoria Blute | Oct 22, 2020 | SEO
As Google understands more about user search behavior, it improves and innovates its systems. Among the most recent developments in Google search are those that: Improve search results for misspelled queries Discover, understand, and rank individual page passages...
by Victoria Blute | Aug 12, 2020 | SEO
Google wants website owners to make web pages for users, not for search engines. The search engine giant has repeatedly stated that creating high-quality content for its users is among the most crucial ranking factors it considers when returning search results for a...
by Victoria Blute | Jul 16, 2020 | SEO
Google rewards user-focused webpages by increasing their visibility in search. To create user-focused webpages, you’ll need to take a content-based approach to your law firm website’s search engine optimization (SEO). Content-based SEO is the best way to...
by Victoria Blute | Jul 7, 2020 | SEO
To understand SEO and its role in your law firm’s success, it’s important to understand the online law firm marketing landscape, as well as the motivations of your potential clients and the search engines they use to connect with lawyers. In this post,...
by Victoria Blute | Jun 25, 2020 | SEO
Many attorneys want to rank well for keywords related to their practice area(s). However, basic keyword searches aren’t necessarily a good reflection of searches that people conduct. But because there is a belief that most potential clients search this way,...
by Victoria Blute | Jun 10, 2020 | SEO
“When you come to Search with a query in mind, you trust that Google will find a number of relevant and helpful pages to choose from,” writes Liaison Danny Sullivan in a recent blog post. “We put a lot of time and effort into improving our search...
