by Victoria Blute | Mar 29, 2021 | Podcast
Creating the right information structure on your law firm’s website benefits both you and your potential clients: The right structure helps search engines understand your website’s content and provide that information to potential clients when they make relevant...
by Victoria Blute | Mar 16, 2021 | Marketing
Whether you’re starting a new law firm website or making changes to your current site, it’s tempting to make your site appealing to “everyone.” But is “everyone” a good fit for your law firm? An appealing website is important. But a...
by Victoria Blute | Feb 9, 2021 | SEO
To use your website as an effective marketing tool for your law firm, you’ll need to get it in front of potential clients where they’re most likely to find it: As they’re gathering information on the web about their legal problem. People turn to web research before...
by Victoria Blute | Jan 28, 2021 | Marketing
Frequently asked questions (FAQ) can be a useful part of your law firm’s online marketing. By answering potential clients’ questions and providing additional resources, these pages position your law firm as a trusted, knowledgeable resource. Thorough FAQs that provide...
by Victoria Blute | Jan 20, 2021 | SEO
The most successful law firm websites provide a deliberate but simple organization that helps web visitors find the information they’re looking for. Without organized, comprehensive website information, you’ll miss a lot of opportunities to drive more web...
by Victoria Blute | Jan 14, 2021 | SEO
In a recent article, former Google Quality Analyst Pedro Dias writes that it doesn’t take a Google outage to understand how much power that little Google search box has over the web — and how much power it has over our lives. “If you run a website,...
by Victoria Blute | Jan 5, 2021 | Podcast
Potential clients want to feel important and understood by the firm they choose to handle their problem. One of the most effective ways to create this connection is through storytelling on your law firm’s website. Storytelling works whether you work with...
by Victoria Blute | Dec 29, 2020 | Podcast
The classic sales approach to website marketing leaves potential clients without answers and leaves attorneys struggling to get new business. But it doesn’t have to be that way. The most effective law firm websites address the pain points of the clients they...
by Victoria Blute | Dec 21, 2020 | Podcast
Your potential clients use the information they find on your website to research their legal problem, understand if you can help them, and decide whether or not to hire you. When your site’s pages are displayed in a way potential clients understand,...
by Victoria Blute | Dec 15, 2020 | Podcast
Potential clients do a lot of information gathering before they ever contact a law firm. As a result, the most successful law firm websites anticipate web visitors’ needs and create pages that meet potential clients where they’re at. In this episode of the...
by Victoria Blute | Dec 8, 2020 | Podcast
Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to master web page titles: What to include, what to avoid,...
by Victoria Blute | Dec 4, 2020 | SEO
Highlights: Google released its December 2020 Core Algorithm Update This update will reward websites that feature relevant, authoritative content Google gives information-rich websites priority in search results for relevant queries LawLytics makes it easy to produce...
by Victoria Blute | Nov 30, 2020 | Podcast
Live chat is a popular add-on to websites. But without the right strategy for your firm, live chat may not yield a good return on investment. In this episode of the Law Firm Marketing Decoded Podcast, LeadChat’s Gary Tramer joins us to explain when live chat is...
by Victoria Blute | Nov 16, 2020 | Podcast
With every year that passes, Google learns more about user behavior. With that information, it makes system updates that give its users better answers to their queries. While these updates can cause attorneys to panic about their website search rankings, the truth of...
by Victoria Blute | Nov 11, 2020 | Marketing
In Clio’s “Legal Trends Report”, it writes: “We’ve seen a rate of technology adoption in the span of a few months that would have otherwise taken more than a decade to accomplish. The shift has significantly altered how we shop, how we...
by Victoria Blute | Nov 9, 2020 | Podcast
What you communicate to your potential clients is important. But if you speak with clients in two or more languages, or you’re a member of a law firm that communicates in multiple languages, how you communicate with potential clients in their native language is...
by Victoria Blute | Oct 27, 2020 | Podcast
To get the most from your digital marketing, it’s important to understand what works for small law firms. There are a number of things that attorneys can spend their marketing budget on, but the truth is that most small law firms benefit when they take a...
by Victoria Blute | Oct 22, 2020 | SEO
As Google understands more about user search behavior, it improves and innovates its systems. Among the most recent developments in Google search are those that: Improve search results for misspelled queries Discover, understand, and rank individual page passages...
by Victoria Blute | Oct 19, 2020 | Podcast
To attract more qualified leads to your law firm, your website’s content needs to engage and inspire those potential clients to act. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns...
by Victoria Blute | Oct 12, 2020 | Podcast
According to Google, high-quality content is an essential ranking factor in search. In fact, it’s likely the most essential factor. There are lots of indications that new, regularly updated content is important to your firm’s potential clients. When you use...
