by Victoria Blute | Jun 25, 2020 | SEO
Many attorneys want to rank well for keywords related to their practice area(s). However, basic keyword searches aren’t necessarily a good reflection of searches that people conduct. But because there is a belief that most potential clients search this way,...
by Victoria Blute | Jun 24, 2020 | Podcast
High-quality content on law firm websites attracts free traffic from the search engines. But it’s not just the content that counts — how it’s organized is important too. When potential clients can find information quickly and easily on your law firm’s website,...
by Victoria Blute | Jun 23, 2020 | Content
This blog post is part of a series on beginning content creation tips for law firms. To see all the posts in this series, visit our series introduction page. When potential clients are trying to determine if you’re the right attorney for their needs,...
by Victoria Blute | Jun 18, 2020 | Content
This blog post is part of a series on beginning content creation tips for law firms. To see all the posts in this series, visit our series introduction page. The titles and headers that you create on your law firm website pages are among the first impressions that a...
by Victoria Blute | Jun 17, 2020 | Podcast
In its PDF titled, “How Google Fights Disinformation,” Google writes that the internet is vulnerable to the organized spread of false or misleading information. “These concerns directly affect Google and our mission – to organize the world’s information and make it...
by Victoria Blute | Jun 16, 2020 | Content
This blog post is part of a series on beginning content creation tips for law firms. To see all the posts in this series, visit our series introduction page. High-quality website content on law firm websites is the most effective way to drive more potential clients...
by Victoria Blute | Jun 11, 2020 | Content
This blog post is part of a series on beginning content creation tips for law firms. To see all the posts in this series, visit our series introduction page. Creating high-quality law firm website content is the first step in attracting more potential clients to your...
by Victoria Blute | Jun 10, 2020 | SEO
“When you come to Search with a query in mind, you trust that Google will find a number of relevant and helpful pages to choose from,” writes Liaison Danny Sullivan in a recent blog post. “We put a lot of time and effort into improving our search...
by Victoria Blute | Jun 9, 2020 | Podcast
A lot of attorneys are confused about what makes the most successful law firm websites. The truth of the matter is that there are certain things that every successful law firm website has in common. In this podcast episode, we’ll discuss what your law firm website...
by Victoria Blute | Jun 8, 2020 | Content
This blog post is part of a series on beginning content creation tips for law firms. To see all the posts in this series, visit our series introduction page. Your law firm’s case results can go a long way toward convincing a potential client that you’re...
by Victoria Blute | Jun 4, 2020 | Content
This blog post is part of a series on beginning content creation tips for law firms. To see all the posts in this series, visit our series introduction page. One of the best ways to build a strong foundation for your web presence is to create practice area pages. By...
by Victoria Blute | Jun 3, 2020 | Podcast
Search engine optimization (SEO) is a popular topic among small law firms and solo practitioners who are developing their online web presence. Many attorneys want to attract more business to their firms from the internet. Unfortunately, much of the information about...
by Victoria Blute | Jun 2, 2020 | Content
Attorney bios are one of the most visited pages on law firm websites. What does yours say about you and your law firm? When attorneys craft bios that resonate with potential clients, these pages can go a long way toward attracting new business to a law firm. In our...
by Victoria Blute | May 28, 2020 | Podcast
A number of your law firm’s website pages can engage local clients by providing local information that they’re searching for. Practice area pages, blog posts, case results, and many other types of pages can have a local focus. For example: A personal injury attorney...
by Victoria Blute | May 27, 2020 | Content
This is the second blog in a series about beginning content creation for attorneys. To see all of the blog posts in this series, visit our series introduction page. In the last post, we discussed how high-quality content drives visibility in search results, brings...
by Victoria Blute | May 26, 2020 | Content
This is the first blog in a series about beginning content creation for attorneys. To see all of the blog posts in this series, visit our series introduction page. Today’s post will provide a foundation for understanding the importance of content creation....
by Victoria Blute | May 22, 2020 | Content
Google provides search results for billions of search queries each day. Many people use Google to find advice and answers to their questions, including your law firm’s potential clients, who are researching their case or matter before they hire an attorney. ...
by Victoria Blute | May 19, 2020 | Podcast
What kinds of searches have you done on Google lately? If you’ve searched for things like “Pittsburgh weather,” “Restaurants near me,” or “engagement rings,” you’ve conducted some basic keyword searches. If you’ve searched for things like “What is the weather like in...
by Victoria Blute | May 18, 2020 | Content
One of the best ways to create unique, engaging content — and attract more local potential clients — is to focus on local marketing. An effective local content strategy can help increase your law firm website’s visibility in search engine results...
by Victoria Blute | May 12, 2020 | Podcast
We often encourage attorneys to read through Google’s Webmaster Guidelines to understand how to develop a law firm website that succeeds with the search engine. However, Google also provides other resources that are valuable to attorneys that want to get the most out...
