by Victoria Blute | May 7, 2020 | SEO
On Monday, Google announced a new core update — the second of 2020 — called the “May 2020 core update.” Of the announcement on Monday, Google said: “Later today, we are releasing a broad core algorithm update, as we do several times per year....
by Victoria Blute | May 5, 2020 | Podcast
We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this episode we’ll discuss the most important things you need to know about...
by Victoria Blute | Apr 29, 2020 | SEO
In its PDF titled, “How Google Fights Disinformation,” Google writes that the internet is vulnerable to the organized spread of false or misleading information. “These concerns directly affect Google and our mission – to organize the world’s...
by Victoria Blute | Apr 28, 2020 | SEO
Search engine optimization (SEO) is a popular topic among small law firms and solo practitioners who are developing their online web presence. Many attorneys want to attract more business to their firms from the internet. Unfortunately, much of the information about...
by Victoria Blute | Apr 27, 2020 | Podcast
Developing educational, substantive content on your law firm’s website is an excellent way to drive more business to your law firm. Publishing regular blog content can also have that effect. Frequent blogging, when it’s done right, helps your law firm’s website get...
by Victoria Blute | Apr 24, 2020 | Podcast
Most law firms have unique goals and priorities. What many attorneys don’t realize is that regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website. A lot...
by Victoria Blute | Apr 22, 2020 | Announcements
We frequently hear from attorneys who believe there are specific legal keywords they need to focus on to succeed with search engine optimization (SEO) for their law firm’s website. While keywords have their place in SEO, overvaluing keywords is unlikely to...
by Victoria Blute | Apr 10, 2020 | Podcast
When their website isn’t working, most lawyers realize it: they aren’t getting as many leads or new clients as they’d like. A lack of business is a compelling reason to make a change. However, if your website isn’t driving new business to your firm, it’s important to...
by Victoria Blute | Apr 1, 2020 | Podcast
When attorneys understand what Google wants, and they use the right tools, they get a better ROI from their law firm’s website. When it comes to understanding what Google wants, there are two main principles: The first principle is to understand Google’s business...
by Victoria Blute | Mar 27, 2020 | Announcements
Both Google My Business and Yelp have made updates to their review and support policies in light of recent events surrounding the Coronavirus (COVID-19) pandemic. This week, Google announced that there will be limited functionality of Google My Business during the...
by Victoria Blute | Mar 20, 2020 | Podcast
When you’re developing the content on a new law firm website, it generally makes sense to start by building practice area pages. Good practice area pages help potential clients understand more about their case or problem, whether your law firm can help them, and what...
by Victoria Blute | Mar 20, 2020 | Websites
A lot of attorneys are confused about what makes the most successful law firm websites. The truth of the matter is that there are certain things that every successful law firm website has in common. In this blog post, we’ll discuss what your law firm website...
by Victoria Blute | Mar 13, 2020 | Content
We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this blog post, we’ll discuss the most important things you need...
by Victoria Blute | Mar 12, 2020 | Podcast
When you hire a ghostwriter to create content for your law firm’s website, staying in control of your website comes down to three key concepts: delegating to your ghostwriter wisely, empowering a ghostwriter who is going to abide by the necessary rules, and...
by Victoria Blute | Mar 6, 2020 | SEO
When attorneys understand what Google wants, and they use the right tools, they get a better ROI from their law firm’s website. Many attorneys want to understand what Google wants and how they can improve their law firm website rankings in search and, as a...
by Victoria Blute | Mar 5, 2020 | Podcast
Your law firm’s online reputation is important, and online reviews have become more and more important in recent years. If you’re not paying attention to your law firm’s online reputation (and your competitors are), your reputation may become a reason why your firm’s...
by Victoria Blute | Feb 28, 2020 | Podcast
When it comes to successful law firm marketing online, one of the best things attorneys can do aside from developing rich substantive and local content is to publish blog posts regularly. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how blog...
by Victoria Blute | Feb 27, 2020 | SEO
We often encourage attorneys to read through Google’s Webmaster Guidelines to understand how to have a law firm website that succeeds with the search engine. However, Google also provides other resources that are valuable to attorneys that want to get the most...
by Victoria Blute | Feb 21, 2020 | SEO
Local pages are law firm website pages that provide relevant local information to your potential clients. A number of your law firm’s website pages can engage local clients by providing local information that they’re searching for. Practice area pages,...
by Victoria Blute | Feb 19, 2020 | Podcast
Does a larger volume of pages on a law firm website mean a better ranking with Google? More pages on a law firm’s website can mean better placement in search results, but only when those pages meet some unique criteria. Law firm website pages need to contain...
