by Victoria Blute | Oct 5, 2020 | Podcast
Potential clients may only look at your homepage for a few seconds, but it’s a significant page on your law firm’s website all the same: It is home to everything that is you and your law practice, and it needs to represent you well. In this episode of the...
by Victoria Blute | Sep 30, 2020 | Podcast
The best-performing law firm website pages are those that educate, inform, and inspire local potential clients. These pages anticipate the questions that your potential clients have about their legal problem and deliver high-quality, educational content that attracts...
by Victoria Blute | Sep 21, 2020 | Podcast
To attract website visitors and turn them into potential clients, your law firm’s website needs to be attractive, engaging, and functional. While many potential clients don’t understand the law, they do understand when a website is useful, informative, and...
by Victoria Blute | Sep 15, 2020 | Podcast
Your law firm’s website and blog are your most important marketing assets. If your law firm’s blog posts aren’t performing as well you’d like them to, or you’re not sure where to get started, this episode of the Law Firm Marketing Decoded Podcast will explain...
by Victoria Blute | Aug 26, 2020 | Podcast
Setting specific goals for your law firm’s website can lead to more success with content marketing and more new clients for your law firm. Creating high-quality law firm website content is important for attracting more potential clients from the web, and setting...
by Victoria Blute | Aug 18, 2020 | Off Topic
On Monday, August 10, there was a lot of chatter on SEO websites and message boards regarding sudden fluctuations in Google’s search rankings. The incident caused many agencies and SEO companies to panic, speculating that this was a significant algorithm update that...
by Victoria Blute | Aug 12, 2020 | SEO
Google wants website owners to make web pages for users, not for search engines. The search engine giant has repeatedly stated that creating high-quality content for its users is among the most crucial ranking factors it considers when returning search results for a...
by Victoria Blute | Jul 29, 2020 | Podcast
To get the most out of content marketing, it can be helpful to develop a solid plan that addresses how and when you’ll write and publish content. Content planning helps you discover and produce the website content that’s most likely to be found by (and...
by Victoria Blute | Jul 28, 2020 | Marketing
Many attorneys miss easy, valuable opportunities to use their law firm’s website to connect with local potential clients. When attorneys write their website content with a broad focus, it tends not to be found by potential clients. That’s because potential...
by Victoria Blute | Jul 24, 2020 | Content
When you use your blog to develop your online voice, your potential clients learn more about their case or problem, and they get to know your personality. When potential clients read your blog posts and interact with you, there’s a continuity of experience...
by Victoria Blute | Jul 22, 2020 | Podcast
Keywords are related to topics: they’re the connection between what your potential clients are looking for and the content that Google might return to that search user when they search for particular queries. Some attorneys believe there are specific types and amounts...
by Victoria Blute | Jul 21, 2020 | Content
Google has repeatedly stated that high-quality content is an essential (likely the most essential) ranking factor in search. And there are lots of indications that fresh content is important to your firm’s potential clients too. The good news is that giving both...
by Victoria Blute | Jul 16, 2020 | SEO
Google rewards user-focused webpages by increasing their visibility in search. To create user-focused webpages, you’ll need to take a content-based approach to your law firm website’s search engine optimization (SEO). Content-based SEO is the best way to...
by Victoria Blute | Jul 15, 2020 | Podcast
Internal links on your law firm’s website provide additional context and information for your potential clients. Potential clients are information-hungry, particularly when they’re in the legal research phase of their case or matter. The more access to information...
by Victoria Blute | Jul 14, 2020 | Content
Content marketing works better than any other form of SEO to drive new business to your firm. There are lots of ways to do content marketing correctly for your firm, and only a few things you shouldn’t do. Here are some of the most common content marketing...
by Victoria Blute | Jul 9, 2020 | Marketing
As it relates to online marketing, a topic that often interests attorneys is the concept of “backlinking.” Valuable content gets noticed not only by potential clients, but by other sources on the web. And, when someone discovers valuable content, they...
by Victoria Blute | Jul 8, 2020 | Podcast
High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder: How long should my firm’s pages and blog posts be? In this...
by Victoria Blute | Jul 7, 2020 | SEO
To understand SEO and its role in your law firm’s success, it’s important to understand the online law firm marketing landscape, as well as the motivations of your potential clients and the search engines they use to connect with lawyers. In this post,...
by Victoria Blute | Jul 1, 2020 | Podcast
When people use Google to conduct searches, they trust that the search engine will provide relevant, useful information in return. Without Google’s spam-fighting measures, it would be much harder for people — including your potential clients — to...
by Victoria Blute | Jun 30, 2020 | Content
Law firm blogging is a popular topic in the legal marketing community. Maybe you haven’t started blogging for your law firm yet, and starting feels confusing or scary. Perhaps you feel like you’re not sure what to do. Alternatively, you may be blogging,...
