by Victoria Blute | Nov 11, 2020 | Marketing
In Clio’s “Legal Trends Report”, it writes: “We’ve seen a rate of technology adoption in the span of a few months that would have otherwise taken more than a decade to accomplish. The shift has significantly altered how we shop, how we...
by Dan Jaffe | Sep 29, 2020 | Dan, Marketing
As a lawyer who is the CEO of a legal tech company, I read a lot of books and articles about business. Nearly every week I discover ideas through my readings that I wish I had known while I was starting, building, and running my law firm. I’m currently reading a book...
by Victoria Blute | Jul 28, 2020 | Marketing
Many attorneys miss easy, valuable opportunities to use their law firm’s website to connect with local potential clients. When attorneys write their website content with a broad focus, it tends not to be found by potential clients. That’s because potential...
by Victoria Blute | Jul 9, 2020 | Marketing
As it relates to online marketing, a topic that often interests attorneys is the concept of “backlinking.” Valuable content gets noticed not only by potential clients, but by other sources on the web. And, when someone discovers valuable content, they...
by Dan Jaffe | Apr 27, 2020 | Marketing
This is week five of the blog series containing a set of weekly action items. For those who have been following along, I’m going to spare the introduction, which you can find repeated by reviewing past posts (see Week 1, Week 2, Week 3 and Week 4). Once again this...
by Dan Jaffe | Apr 20, 2020 | Marketing
Three weeks ago, I introduced a new blog series containing a set of weekly action items. The aim is to inspire attorneys who are stuck at home to use their downtime wisely and productively to position their firms for success when life and business get back to normal...
