by Dan Jaffe | Apr 5, 2021 | Marketing
After more than a decade in digital marketing, I’ve noticed one thing remains constant: people don’t lie to Google when they need or want something. That isn’t true in most other instances. Ask someone directly what they want, and you’ll likely get something other...
by Victoria Blute | Mar 16, 2021 | Marketing
Whether you’re starting a new law firm website or making changes to your current site, it’s tempting to make your site appealing to “everyone.” But is “everyone” a good fit for your law firm? An appealing website is important. But a...
by Victoria Blute | Jan 28, 2021 | Marketing
Frequently asked questions (FAQ) can be a useful part of your law firm’s online marketing. By answering potential clients’ questions and providing additional resources, these pages position your law firm as a trusted, knowledgeable resource. Thorough FAQs that provide...
by Victoria Blute | Nov 11, 2020 | Marketing
In Clio’s “Legal Trends Report”, it writes: “We’ve seen a rate of technology adoption in the span of a few months that would have otherwise taken more than a decade to accomplish. The shift has significantly altered how we shop, how we...
by Dan Jaffe | Sep 29, 2020 | Dan, Marketing
As a lawyer who is the CEO of a legal tech company, I read a lot of books and articles about business. Nearly every week I discover ideas through my readings that I wish I had known while I was starting, building, and running my law firm. I’m currently reading a book...
by Victoria Blute | Jul 28, 2020 | Marketing
Many attorneys miss easy, valuable opportunities to use their law firm’s website to connect with local potential clients. When attorneys write their website content with a broad focus, it tends not to be found by potential clients. That’s because potential...
