by Victoria Blute | Mar 29, 2017 | Features
LawLytics is excited to announce our partnership with Clio to provide our mutual customers with native integration between the two platforms. This integration makes it easy for attorneys to send their law firm’s web leads and client forms directly from their...
by Victoria Blute | Mar 28, 2017 | Content
Are you making these mistakes with your practice area pages? If you are, these mistakes may be keeping your firm from reaching more clients and generating more revenue. Here are several of the most common mistakes that we see attorneys make on their law firm websites....
by Victoria Blute | Mar 22, 2017 | Content
If you’re a DUI attorney who’s just starting a website, or you have a website but it’s underperforming, it can be tough to know how to achieve online success. Here’s how to begin building a solid foundation for your DUI defense website that...
by Victoria Blute | Mar 4, 2017 | Websites
Your evergreen content and blog posts have a substantial effect on driving traffic to your site. But your homepage is still a first impression that needs to stand out, whether a potential client starts their visit there or navigates to your homepage later. Your...
by Victoria Blute | Feb 22, 2017 | Content
If you’re a solo attorney or you own a small law firm, there’s a good chance that carefully crafted local pages on your law firm’s website will benefit your business. In this post, we’ll discuss how local pages benefit law firms, how they drive...
by Victoria Blute | Feb 14, 2017 | Websites
Your potential clients need your contact information. But online, you can turn your office into more than just a phone number and address. If you’re about to drive somewhere unfamiliar, what do you do? You’ll need the location’s address, first. Maybe...
by Victoria Blute | Dec 12, 2016 | Content
Nearly half of Americans usually make a New Year’s Resolution*. The percentage of people who actually achieve their resolution? Eight percent. That’s a pretty stark difference. There are a lot of reasons why so few people are able to carry out their...
by Victoria Blute | Dec 5, 2016 | Content
Topic clusters can be effective to present and organize the content your law firm website needs and to reach your potential clients. Without a good content plan, law firm website content can be disorganized. It may only cover parts of an important subject, or it may...
by Victoria Blute | Dec 1, 2016 | Content
Topic clusters can help you come up with effective law firm blog posts or to drill down even further on substantive pages when you feel like you’ve exhausted your content options. Here’s how topic clusters can help your law firm do better marketing. What is a topic...
by Victoria Blute | Nov 18, 2016 | Content
Thanksgiving is just around the corner. Many of us will take some time to give thanks and visit with family and friends. The upcoming holiday season provides attorneys with some unique opportunities. It’s an opportunity to assess your law firm’s marketing...
by Victoria Blute | Nov 18, 2016 | Content
There are a lot of considerations to make when writing your law firm website content. You’ll have to decide how often you’ll write and publish new content, how long each piece of content will be, and what topics you’ll write about. But here’s...
by Victoria Blute | Nov 10, 2016 | Marketing
The best way to understand if you’re spending your money and time wisely is to know whether whether you’re spending your time and money on assets or expenses. The two ways attorneys invest in their law firm web marketing The two things you can invest in your law firm...
by Victoria Blute | Nov 3, 2016 | Content
Yesterday, LawLytics CEO Dan Jaffe published a blog on 4 Law Firm Blogging Mistakes You Need To Stop. In it, he writes: When it comes to your law firm’s marketing, it’s important to understand that “it’s not a brief, it’s a blog!” (HT to Aly Saxe of Iris PR for...
by Victoria Blute | Nov 1, 2016 | Marketing
This blog post introduces a series about common online legal marketing myths. It will include general myths, as well as myths about SEO, disposable marketing, content, and more. Revisit this page in the coming days for more posts in this series. In folklore, a silver...
by Victoria Blute | Oct 27, 2016 | Content
It’s not always easy to create new content for your law firm’s blog. Your law firm is unlikely to see the benefits of content marketing without publishing new, useful content on a regular basis. Without a plan to overcome writer’s block, a lack of inspiration can...
by Victoria Blute | Oct 24, 2016 | SEO
This is the fifth post in our blog series, “Taking Control Of Your Law Firm’s Online Marketing.” Stay tuned for more series posts in the coming days. In our last blog post, we discussed the importance in having control over your law firm’s website and blog. Attorneys...
by Victoria Blute | Sep 22, 2016 | SEO
Small law firms that understand the foundation of law firm SEO are busy publishing content to their law firm websites. They recognize that potential clients often find their attorneys while using search engines to answer legal questions. Law firm website content that...
by Victoria Blute | Sep 13, 2016 | SEO
Most attorneys know they need a strong web presence to attract new business. What some don’t know is how they’re supposed to accomplish that. Search engine optimization is a mysterious part of the equation for some attorneys. Many attorneys see parts of the puzzle:...
by Victoria Blute | Sep 7, 2016 | SEO
Topics like law firm SEO and online legal marketing strategy keep some attorneys awake at night. Many potential clients find their attorney online, and these potential clients often use search engines to find law firms on the web. For that reason, it’s not...
by Victoria Blute | Aug 28, 2016 | SEO
Buying links, trading links, “tricks” to get to the “top of Google” — what is sometimes marketed to attorneys as law firm SEO tips can be anything but. These practices can be expensive, don’t often yield results, and may do damage to your firm’s web presence....
