by Victoria Blute | Aug 21, 2017 | Podcast
The LawLytics Law Firm Marketing Decoded podcast covers information and strategies to help lawyers start, grow and build dominant law firm websites without wasting time or money. In Episode #3, we discuss the importance of content planning for your law firm’s...
by Victoria Blute | Aug 21, 2017 | Podcast
In Episode #2, we cover the importance of content on law firm websites and what role it plays in successful online marketing for your law firm. Many attorneys are puzzled about what makes online marketing work and how to develop a strong web presence — one that...
by Victoria Blute | Jul 21, 2017 | Websites
How will your potential clients contact your firm? If your potential clients don’t pick up the phone to call you, there’s a good chance they’ll contact you through your law firm’s website. Good contact forms on your law firm’s website can...
by Victoria Blute | Jul 11, 2017 | SEO
This is the fourth installment in a series about five questions attorneys should ask before hiring a law firm SEO provider. (As I noted in the series introduction, these five questions are a good place to start if you’re thinking about hiring a SEO provider. However,...
by Victoria Blute | Jul 9, 2017 | Features
Effective online content marketing helps drive business to your law firm. But once you have a solid foundation for your marketing, and your business is growing as a result, it’s important to make sure that other systems are in place to handle a growing workload...
by Victoria Blute | Jul 2, 2017 | SEO
This blog post is part of a series about 5 Questions Lawyers Should Ask Before Hiring A Law Firm SEO Company. In the last post, we discussed the importance of choosing a SEO provider who follows Google’s Webmaster Guidelines. Understanding and following these...
by Victoria Blute | Jun 25, 2017 | SEO
This post is part of a series about 5 Questions To Ask Before Hiring A Law Firm SEO Provider. In the last blog post, we discussed the importance of choosing a SEO provider who understands and abides by legal ethics. If you decide to hire someone to handle your law...
by Victoria Blute | Jun 14, 2017 | SEO
This is the first blog post in a series about five questions attorneys should ask before hiring a law firm SEO provider. You can see new posts in this series by visiting the series introduction blog post. (As I noted in the series introduction, these five questions...
by Victoria Blute | Jun 14, 2017 | SEO
Learning about search engine optimization is a great place to start for attorneys who want to succeed in their online legal marketing without wasting time or money. When attorneys understand how search engines work, they avoid wasting time and draining their marketing...
by Victoria Blute | May 18, 2017 | SEO
If you were paying attention to SEO in the ’90s and even ’00s, you might remember a lot of discussions about keyword density. Some webmasters theorized that there was a preferred ratio of a keyword to the total number of words on a page. When that ratio...
by Victoria Blute | May 17, 2017 | SEO
Being penalized by Google can damage your firm’s ability to be found online. While it’s rare that Google applies an actual manual penalty, Google’s system is set up to reward websites that follow their guidelines. Google penalizes websites that try...
by Victoria Blute | May 15, 2017 | Content
Not all law firm website content is friendly to the potential clients that attorneys are trying to attract. Here are five tips for writing client-friendly content that increases engagement from web visitors, provides an improved user experience on your site, and draws...
by Victoria Blute | May 15, 2017 | Content
If you’re just starting a law firm website, or starting over after struggling with your online legal marketing, you might be wondering what to write on your law firm website. Your law firm website is a marketing tool for your firm, but it’s one that...
by Victoria Blute | May 9, 2017 | Content
Your attorney bio is an important page on your site and a good way to let potential clients know what you’re like and how you can help them. Some attorney bios we see are dull and unoriginal and don’t do much to connect with web visitors. Here are five...
by Victoria Blute | May 8, 2017 | 3rd Party Software
Using the right tools can make running your law practice easier. And, when integrated, online tools work in concert to help you get more done, more accurately and efficiently. 5 Useful Tools For Law Firm Business And Online Marketing Here are five tools that natively...
by Victoria Blute | May 1, 2017 | Marketing
Social media should be a supplementary aspect of your law firm’s web presence. Yet, we often see attorneys obsessing over their social media sites, or spending lots of time and energy signing up for every social media platform available. Sometimes, they may...
by Victoria Blute | Apr 28, 2017 | Marketing
Facebook, Snapchat, Instagram, Pinterest, Twitter, LinkedIn…it seems like there’s no shortage of social media platforms for people to choose from. And social media can be a good supplement to your law firm’s web presence. But the trick to using...
by Victoria Blute | Apr 28, 2017 | SEO
When attorneys look at the data associated with their law firm’s website, they may be curious about “bounce rates” and “exit rates.” Below, we’ll explain what a bounce rate is and what an exit rate is, and what you can do if your...
by Victoria Blute | Apr 18, 2017 | SEO
Sometimes, we talk with attorneys who ask us this: Does Google care about the word count on my law firm website’s pages? The short answer to that question is “no.” But, attorneys should understand the logic behind that answer in order to succeed...
by Victoria Blute | Apr 3, 2017 | Marketing
Building a web presence that attracts potential clients can seem confusing. But with the right roadmap and the right tools to help you get there, this phase of growing your DUI defense firm can be exciting. You’re taking the first steps in the right direction to...
