by Victoria Blute | Oct 6, 2017 | Podcast
In Episode #22, we discuss client personas: what they are, why they’re important, and how to craft one that helps you drive quality potential clients to your law firm’s website and blog. Building a fictional representation of an ideal client can provide...
by Victoria Blute | Sep 30, 2017 | Podcast
In Episode #21, we discuss five important questions that lawyers should ask before they hire a law firm SEO provider. Attorneys may decide to hire someone to handle some or all of their law firm’s SEO. However, we often see attorneys hiring SEO providers who:...
by Victoria Blute | Sep 27, 2017 | Podcast
Sometimes we talk with attorneys who are working with a law firm SEO company or who have been given information from a marketing company in the form of reports. These attorneys often want to know if the reports they’ve been given are something that have real value or...
by Victoria Blute | Sep 24, 2017 | Content
Most attorneys who want to successfully market their law firms online want to do so without wasting time or money. Creating and publishing useful, educational content on your law firm’s website and blog can help you do successful, sustainable online law firm...
by Victoria Blute | Sep 22, 2017 | Podcast
In Episode #19, we discuss how to use social media effectively without wasting time or money. Social media can play a role in your law firm’s online marketing. Yet, many attorneys are confused by how to use it or they use it in ways that are time consuming and...
by Victoria Blute | Sep 12, 2017 | Podcast
In Episode #18, we discuss what some web designers wish attorneys knew about law firm websites. While your law firm’s website design leaves an impression on potential clients and referral sources, some attorneys become focused on the wrong things as it relates...
by Victoria Blute | Sep 11, 2017 | Podcast
In Episode #17, we discuss four marketing hazards for small law firms and solo practitioners that can cause them to waste time, money, and effort, and that can endanger the growth of their law firms. These threats to law firm growth and prosperity aren’t always...
by Victoria Blute | Sep 7, 2017 | Podcast
In Episode #16, we discuss the use of ghostwriters to write law firm website and blog content. Regular publication of new, detailed, and relevant content is a necessary component of successful content marketing for law firms. If you’re an attorney who...
by Victoria Blute | Sep 2, 2017 | Podcast
In Episode #15, we discuss a common myth in online law firm marketing. When it comes to online marketing for law firms, many attorneys believe that it’s the biggest spenders who win. This belief is problematic for a number of reasons, and it often leaves...
by Victoria Blute | Sep 2, 2017 | Podcast
In Episode #14, we discuss the importance of taking control of your law firm’s online marketing. We discuss what control means — and what it doesn’t mean — as well as several easy things you can do to put yourself back in control of your online...
by Victoria Blute | Sep 2, 2017 | Podcast
In Episode #13, we discuss the value in publishing compelling case results on your law firm’s website, and how to make your case results more meaningful to potential clients. Many times, we see law firm case results that are small summaries that lack the...
by Victoria Blute | Sep 1, 2017 | Podcast
At LawLytics, our goal is to keep you from wasting time and money on ineffective marketing services and strategies, and to help you focus on sustainable, effective online marketing for your law firm. In Episode #12, we examine common online marketing metrics that...
by Victoria Blute | Sep 1, 2017 | Podcast
In Episode #11, we discuss common growth risks that come up for attorneys as they build their businesses. There are a number of things that we’ve seen attorneys do that don’t support growth and long-term success for their law firms. Some of those things...
by Victoria Blute | Aug 31, 2017 | Podcast
In Episode #10, we discuss strategies to help you grow your law firm’s website — and build your business — without wasting time or money. With many combinations of geography, practice area, personality, desired client base, and firm composition,...
by Victoria Blute | Aug 30, 2017 | Podcast
In Episode #9, we review common mistakes that we see on law firm website practice area pages. Practice area pages are part of the structural content of a good law firm website. When we work with members who are launching a new website, we recommend that your practice...
by Victoria Blute | Aug 28, 2017 | Podcast
In Episode #8, we review the three perspectives attorneys are likely to use on their law firm’s website (first, second, and third-person) and where attorneys may want to use each perspective. For example, should a solo practitioner write about themselves in...
by Victoria Blute | Aug 28, 2017 | Podcast
In Episode #7, we discuss the important pages that attorneys should have on their law firm’s website. There are several kinds of important pages on law firm websites. However, what we often see are law firm websites that are missing these pages, or are missing...
by Victoria Blute | Aug 25, 2017 | Podcast
In Episode #6, we discuss the value of considering longtail search queries as you write content for your law firm’s website and blog. It’s important to write content on your law firm’s website that addresses the questions your potential clients have. The...
by Victoria Blute | Aug 22, 2017 | Podcast
Episode #5 covers many common law firm SEO myths that cause attorneys to waste time and money, and that prevent attorneys from building a strong web presence that drives new business to their firms. Attorneys who understand law firm SEO basics can position themselves...
by Victoria Blute | Aug 21, 2017 | Podcast
In this episode, we discuss the importance of the attorney bio on your law firm’s website and how to create an attorney bio that inspires potential clients to contact your firm.Attorney bios are one of the most visited pages on law firm websites, and yet many of...
