by Victoria Blute | Apr 6, 2018 | Podcast
One question that attorneys often ask us when they begin a content marketing strategy is how long it takes for content marketing to work for their firms. It’s a topic that we recently discussed in our “Creating Compelling Content” webinar series, but in this podcast...
by Victoria Blute | Mar 30, 2018 | Podcast
The language that you choose for the content on your law firm’s website can make a significant difference in how potential clients find you, how they interpret what you have to say, and whether or not they decide to hire you when the time is right to choose an...
by Victoria Blute | Mar 25, 2018 | Content
The difference between blog posts and evergreen pages — and when to focus on them — is not always clear to attorneys. Blogging for law firms has become a popular topic in recent years. And recently many attorneys have become blogging is what they need to...
by Victoria Blute | Mar 18, 2018 | Content
Most attorneys who succeed in their online content marketing efforts have a good understanding of user behavior — in particular, the mindset and search behavior of their potential clients. These attorneys are able to take their potential clients’ mindset...
by Victoria Blute | Mar 11, 2018 | SEO
There’s a common misconception that some attorneys have. Some attorneys believe that it’s crucial for their law firm’s website to rank well for simple keyword searches — things such as: “DUI Attorney Los Angeles” “Estate Planning Attorney Georgia” “Bankruptcy Attorney...
by Victoria Blute | Feb 11, 2018 | Podcast
In Episode #31, we discuss why it’s important for attorneys to understand the motivations behind all the players involved in the online law firm marketing landscape. Understanding the driving forces behind behaviors can be a powerful tool for your online...
by Victoria Blute | Jan 28, 2018 | Content
Does your law firm’s website content focus on your target audience? Law firm websites can become powerful business generators when they provide a large volume of useful, educational website content for an attorney’s target audience. Targeted content often...
by Victoria Blute | Jan 21, 2018 | Podcast
In Episode #30, we discuss how to create client-focused content on law firm websites. You’ll learn what your potential clients are looking for in good website content, as well as how to write and format your content in a way that appeals to your audience. In the...
by Victoria Blute | Jan 12, 2018 | Podcast
In Episode #29, we focus on local pages: what they are, why you need them, and how they benefit your online marketing efforts. You’ll learn how to create local pages that resonate with your potential clients and referral sources. Even when attorneys understand...
by Victoria Blute | Dec 28, 2017 | Content
We frequently discuss why small law firms should focus on content marketing. Before you start creating law firm website content, it’s a good idea to plan your content to keep you on the right track. Here’s what you need to know. Before you begin: Who are...
by Victoria Blute | Dec 15, 2017 | Podcast
In Episode #28, we discuss several valuable questions attorneys should ask before they decide to join a law firm directory. Not all directories are alike. Before attorneys join a directory, it’s important that they analyze who benefits from their participation,...
by Victoria Blute | Dec 13, 2017 | Content
Content marketing is a highly effective way to reach potential clients without wasting time or money. Good content marketing focuses on the needs of your potential clients. Good content marketing also provides the search engines (specifically, Google) with a necessary...
by Victoria Blute | Dec 3, 2017 | Podcast
In Episode #5 of the Law Firm Marketing Decoded Podcast, we discussed five common SEO myths that can keep attorneys from building a strong web presence. We discussed topics such as: The “top” of Google Overvaluing keywords The relationship between pages on...
by Victoria Blute | Dec 3, 2017 | Websites
Your law firm website’s navigation is an important piece of running a successful web presence. We often get questions from attorneys about how to develop a site navigation that makes sense. Organizing your law firm website content can seem daunting. But, there...
by Victoria Blute | Nov 19, 2017 | Podcast
Online reviews matter. Are you making the most out of the positive experiences that your clients have with your law firm? Many potential clients will look at online reviews before they choose an attorney. And what they find — or don’t find — about...
by Victoria Blute | Nov 19, 2017 | Content
Thanksgiving generally marks the first of the major holidays of the season. If you’re cooking, traveling, visiting with friends and family, or any combination of those, you might be tempted to pause any law firm marketing activities. But the holidays can be a...
by Victoria Blute | Oct 27, 2017 | Podcast
In Episode #25, we discuss how to improve the homepage on your law firm’s website. There are many ways that a potential client or referral source might enter your website. They might do a Google search that leads them to a blog post you’ve written or to an...
by Victoria Blute | Oct 22, 2017 | Content
One useful blogging technique that can drive new business to your firm is to publish blogs about current events related to your practice area. But, there are only so many current events and developments about a particular practice area that occur at any one time in...
by Victoria Blute | Oct 16, 2017 | Podcast
In Episode #24, we discuss common mistakes we’ve seen on attorney bios and how to fix them. Knowing what makes an effective attorney bio on your law firm’s website is one aspect of driving new business to your firm. Attorney bios are one of the most...
by Victoria Blute | Oct 14, 2017 | Podcast
In Episode #23, we discuss the benefits of adding a Frequently Asked Questions page to your website and how to craft one that’s effective with search engines and your potential clients. A FAQ page can help your law firm’s website with visibility in the...
