by Victoria Blute | Sep 28, 2018 | Podcast
In this episode, we discuss a few potential solutions for attorneys who want to market conflicting practice areas. Do you practice family law and criminal law? Or personal injury and DUI defense? If you have conflicting practice areas (or practice areas that might...
by Victoria Blute | Sep 13, 2018 | Podcast
Sticking to — or rebelling against — Google’s best practices can make or break your law firm’s web presence. It’s why it’s important for attorneys to understand how search engines work, what Google expects of webmasters, and what your potential...
by Victoria Blute | Sep 10, 2018 | Podcast
In this episode, we discuss easy keyword opportunities for attorneys. An “easy keyword opportunity” can mean several different things: It can relate to the current (and improved) state of search and how search engines now use keywords to determine the...
by Victoria Blute | Aug 24, 2018 | SEO
Since its inception, Google has cracked down on a number of “black hat” SEO tactics — the methods designed to artificially inflate the rankings of low-quality websites and web pages. Despite the work that Google has done to stop people from attempting to...
by Victoria Blute | Aug 16, 2018 | Podcast
In this episode, we discuss law firm website landing pages: what they are, when you need them, and how to create ones that help you reach your goals. Law firm website landing pages can be a highly effective component of your law firm’s online marketing. When they’re...
by Victoria Blute | Aug 2, 2018 | Podcast
In this episode, we discuss three big problems with pay-per-click advertising (PPC) and attorney dependence on PPC. You might already using PPC to drive business to your law firm. Or maybe you’re thinking about using PPC. Pay-per-click advertising is often used by...
by Victoria Blute | Jul 30, 2018 | Podcast
We’ve recently discussed law firm search engine optimization through the lens of poker. In this podcast episode, we continue with a discussion about why bluffs don’t pay in online law firm marketing. There are no quick fixes in attorney website marketing,...
by Victoria Blute | Jul 22, 2018 | Podcast
In this episode, we discuss the three biggest mistakes that we see attorneys make with content marketing. Conveniently, they’re easy mistakes to correct; however, these mistakes often keep attorneys from realizing their law firm’s full content marketing potential on...
by Victoria Blute | Jul 13, 2018 | Podcast
Why is formatting important on law firm websites? People (including your potential clients) read content on the web differently than they read a book, or a newspaper or a magazine. There are certain conventions that make sense on the web that people have come to...
by Victoria Blute | Jul 11, 2018 | Podcast
Law firm SEO might not seem like a game to you. You might be worried about the state of your online marketing, and there’s nothing fun about being in that position. Or maybe it does seem like a game. Albeit, one with moving targets that you can’t seem to figure out....
by Victoria Blute | Jul 6, 2018 | Podcast
In our last podcast episode, we discussed four tips for naming your law firm. However, while some attorneys might want to choose a more traditional law firm name, some attorneys may want to choose a name that’s outside the box. Both traditional names and...
by Victoria Blute | Jun 28, 2018 | Podcast
Starting (or rebranding) your law firm is an exciting time, and choosing a name is one of the first steps. It’s also a big decision. The name that you choose will shape the public’s opinion about your firm, and it will be seen on just about everything...
by Victoria Blute | Jun 22, 2018 | Podcast
Some attorneys really “get” what makes a law firm website design work. But what those attorneys understand isn’t a secret. The trick to a law firm website design that compliments your content marketing efforts and drives more business to your firm is...
by Victoria Blute | Jun 15, 2018 | Podcast
In this episode, we discuss five common SEO mistakes that attorneys make. There are lots of mistakes that attorneys can make when it comes to law firm SEO, yet the main root of many of these problems is a lack of education. Understanding how search engines work...
by Victoria Blute | Jun 8, 2018 | Announcements
Join us and our native integration partner, Clio, on June 14 at 10 AM PDT to learn about how LawLytics and Clio work together to help you seamlessly market and manage your practice. LawLytics offers all that you need to build and scale your online law firm marketing...
by Victoria Blute | Jun 7, 2018 | Podcast
In this podcast episode, we discuss online law firm marketing assets and expenses — and how you can tell one from the other. It matters how you invest your online marketing budget. However, we often see attorneys investing their time, money, or both into...
by Victoria Blute | Jun 1, 2018 | Marketing
Online reputation building has become increasingly important for law firms. Many potential clients look to online reviews (positive, negative, or the lack of reviews altogether) as part of their decision making process when it comes time to hire a law firm. The...
by Victoria Blute | May 4, 2018 | Podcast
In this podcast episode, we discuss what attorneys can (and can’t) control in their online law firm marketing. While discussing things that attorneys can’t control about their online marketing might make some people anxious, knowing what you can’t...
by Victoria Blute | Apr 13, 2018 | Podcast
In this episode, we discuss several stumbling blocks that we often see when it comes to law firm content marketing. Even when attorneys understand the philosophy behind content marketing, there are still areas where they may struggle. This can lead them to make bad...
by Victoria Blute | Apr 8, 2018 | Content
We’ve recently noticed clients who have marketing directors, social media managers, or SEO providers who tend to focus only on blogging. We’ve seen this to be the case even when the attorney’s website has a significant lack of practice area pages. It...
